Services

I help brands grow big in Japan with digital marketing consulting and localized content services

Bridge the gap between global playbooks and the common "this is Japan, we do things differently" mindset.

From local B2B campaigns planning, paid media management to content localization, I’ve worked across a range of markets and I understand how challenging it can be to reach the right audience when stepping into a new one. My job is to make that easier, with strategies that actually work beyond borders.

With 15 years of international experience and 10 years in marketing across Australia, Singapore, and Japan, I help your brands grow through smart, practical digital marketing strategies.

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How I can help you

I cut through cultural complexity with services designed to help international brands actually succeed in Japan. Here's how we can work together (click on a topic to expand):

Japan market assessment and strategy

Practical assessment of your current approach and how it fits the Japanese market
Identify key opportunities and potential pitfalls based on local market experience
Clear, actionable recommendations for your Japan digital marketing approach

Example deliverables:

Campaign audit, Competitive analysis, Market insight report, Brand opportunities, Lead generation plan

Paid media management

Strategic paid campaign setup and management across key Japanese platforms (Google, Yahoo!, LinkedIn, Facebook)
Performance optimization focused on your business objectives and budget efficiency
Clear reporting and insights to inform broader marketing decisions

Example deliverables:

Platform selection & account setup, Keyword research & audience targeting, Campaign structure & bidding strategy, Monthly performance analysis, Budget optimization recommendations

Content & creative localization

Transform your content strategy to resonate with Japanese business culture
Professional translation and adaptation of marketing materials, webinars, and resources
Ensure brand consistency while adapting tone and messaging for local market preferences

Example deliverables:

Marketing copy localization, Video subtitling & script adaptation, White paper & case study localization, Cultural adaptation guidelines, Quality assurance & proofreading

Testimonials

What my clients are saying

I have had the pleasure of working with Akiko to position, plan and strategize marketing initiatives to maximize the revenue and brand awareness of Bureau van Dijk and Moody’s Analytics in Japan.

She is a strong communicator with a positive can-do attitude who understands cultural differences and is able to creatively solve complex challenges and communicate effectively with colleagues and clients of all sorts.

Henrik Bertelsen

Bureau van Dijk & Moody's

I worked with Akiko on the localization and subtitling of an English webinar on global supply chain risks into Japanese.

The content was full of highly technical terms, but she delivered a translation that was clear, accurate, and felt natural to a Japanese audience. Communication was smooth and timely throughout and she is the top of my list for the future projects.

Hirokazu Kusaba

Sayari

Book a free 30-minute discovery call

If you’re exploring the Japan market, this call is an opportunity to ask questions, get a sense of the landscape, and walk away with practical insight — no commitment, no pressure.

Schedule a call