Driving record engagement with a high-profile webinar

The challenge

Moody’s, a leading financial intelligence company, wanted to raise its profile in Japan and become a stronger voice in the financial compliance space.

Insights

After consulting with internal experts, we saw an opportunity in a high-profile webinar to increase credibility. It was a first for us, collaborating with a senior government official, but the potential impact was huge.

My approach

I ran the whole project from start to finish: proposal, planning, coordinating with the Chief Inspector at the Japan’s Financial Services Agency (JFSA), and managing cross-functional teams.

Because of the speaker’s seniority and the sensitive topic, every detail had to be perfect. I designed the webinar format, handled communications with the official’s office, ran prep sessions, set up a professional studio, and even conducted a full rehearsal.

On the marketing side, I managed targeted email campaigns, social media, and sales alignment. This combination drove strong engagement and achieved the highest registration numbers we’d ever seen for a webinar in Japan.

Outcome

• 528 registrations, 363 live attendees — more than double the average webinar attendance in Japan

• 99 MQLs who attended and expressed interest in Moody’s solutions

• Boosted Moody’s brand visibility and thought leadership